Typography

Typography is something that ultimately is up to the designer.  Many people prefer different font sizes for business cards, but I personally prefer the smaller text on the business cards.  I would usually go with 10 point font for the address, and 10 to 12 point font for the name and title.  Obviously you want the name and title to be more noticeable than the rest of the content on the card, so you would have to make that font just a little bit bigger than the rest of the font on the card.

Font size on a business card is a tricky subject because you want to have sufficient information on the card, but at the same time you do not want your card to appear to be cluttered either.  Also, determining which font size you wish to use depends a lot on what font type you use on the business card.  Arial font can be somewhat large even when using the smaller font point sizes.

If you notice that your font appears to be bigger than what you expected, you can simply change the font type or resize the font.  I like Arial font on a business card, but times new roman works fine too, and font 10-11 works really well with times new roman.

The font size for brochures varies from person to person.  It depends on whether or not you are using subheads, how much content you wish to be in the brochure, and how well it fits into the brochure.  You want there to be sufficient content in the brochure, but you also do not want it to look cluttered.  Beginning designers can visit www.dafont.com for free fonts, and here are simple instructions for installing a font to your computer:

To install a font, follow these steps:

  1. Click Start, and then click Run.
  2. Type the following command, and then click OK:

%windir%\fonts

  1. On the File menu, click Install New Font.
  2. In the Drives box, click the drive that contains the font that you want to add.

    Note The floppy disk drive is typically drive A or drive B. The CD drive is typically drive D.

  3. In the Folders box, click the folder that contains the font that you want to add, and then click OK.
  4. In the List of fonts box, click the font that you want to add. To select more than one font at a time, press and hold the CTRL key while you select each font.
  5. Click to select the Copy Fonts To Fonts Folder check box. The new font is saved in the Windows\Fonts folder.
  6. Click OK.

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