Topics related to the content in PRCA 3339 (Segmentation of Social Classes)

Throughout the course of my time involved in the PRCA 3339 course at Georgia Southern, I learned about social segmentation and segmenting publics by social classes.  There are various social classes in today’s population, and I will now discuss what I learned about the Upper (Elite) Class.

86% of the Upper (Elite) Class are white and older. They are smart, well educated and wealthy, and they enjoy vacations, prestigious sports such as sailing, and fine home-cooked meals including but not limited to Steak, Lamb, Veal, Caviar, and Champagne.

They have unlimited buying power and spend more liberally buying expensive items while much of their money comes from investments. 95% of the members of this social class are homeowners, and 88% of the members of this social class are married.  However, only 47% of the members of this class have children who are still at home.

The members of this social class say that they value people more than they value money and power, and 37% of the members of this class think about money more often than they do about sex.

The members of this social class value self-expression in their occupations and their workplace, and they also value competence.  The members of this social class belong to more organizations and also read more professional journals than the general population.

Out of all of the social classes discussed in PRCA 3339, the Upper (Elite) Class makes up the smallest percentage of the total US population. The Upper (Elite) Class can be divided into two categories: Upper-upper group and lower-upper group.

relevant link: http://www.highbeam.com/doc/1P3-823351991.html

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